Just 'cause

On a personal level, I’d been trying to affect the weather for a long time. To talk, to reason and to help make sense based on the sense I have. And I thought I was doing some good. After all, there were moments of clearing light visible through the disappointingly overcast sky. But one day, as the darkness deepened, I realized, I’m not responsible for these—what I’ll call—meteorological changes, good or bad. It’s like I’d been a weatherman, waving his hands at the clouds, taking credit for their change in direction. The question is; when will I stop hoping they’ll change for me?

Making a made-up marketing idea real

Trident Layers' campaign theme is something like, "So good, you'll want to get paid in gum." Which is cute, right—but how do you bring it into the real world and make it actually seem almost kind of possibly true? You pull a promotion that lets people actually pay for something valuable—a New York City cab ride for instance, with the product. Check it out:

Some writing motivated by our Courtney Thorne-Smith shoot last couple days

He’d come from a long line of ographers. Dad was a photographer. Grandmother on his mother’s side had been a biographer, then, when she wrote a book about writing books about other people’s lives, an autobiographer. Mom was a cartographer – although not a very good one – she’d gotten lost attempting to map a particularly remote section of the Andes Mountains and had never returned. And his cousin Jake had been, for a short time, a choreographer—but, attempting to combat the more or less constant challenges to his heterosexuality, had made a successful transition to pornographer. And here he was, with his camera, digitally recording behind the scenes events at high-profile advertising commercial shoots. He was an A-list, B-roll, videographer. 

One more passage for Dee

My old pal Deanna liked that last one and wanted some more. Okay:

Neither of them could remember when the more or less constant bickering had begun, or who had thrown the first verbal punch. It was a chicken and egg kind of thing. But none of that mattered now - they had chickens and they had eggs. Lots of both, and whichever came first, they were both dirty birds.